CONFIDENTLY GROW YOUR BLOG, EXPAND YOUR REACH
AND TRAVEL THE WORLD BY SPONSORSHIP
In 90 Days
AND TRAVEL LONGER AND FARTHER WHILE BUILDING YOUR BRAND
(Without the heavy overwhelm, crippling tech pitfalls and dreaded “what do I do next syndrome”)
If you’re a Blogger, Social Media Lover or Travel Buff looking to travel and work with brands in exchange for hotel/resort stays, meals, tours, and activities then you already know there are specific steps you need to implement before you pitch to travel brands for sponsorships.
So, I’ll jump right to the point.
No need to be a broken record and convince you of something that’s already been drilled deep into your blogger mind.
After all, you probably already KNOW that having a blog and social media channels is the key tipping point that will allow you to leverage your blog, market to your social media followers, and attract sponsors to build your brand. You’re already doing the work to bring attention to them.
You’ve probably also heard that media influencers are who travel brands turn to for advertising.
Here’s what you might not know
Even if you’re lucky enough to have a great blog and social media following (good for you!):
YOU CAN COMMAND SPECIFIC SPONSORSHIPS
Even if you’re happy with a small stay at a hotel/resort, an appetizer at a restaurant, or a tour in a particular destination, once you know exactly what sponsors are looking for you can customize a sponsorship instead of settling for just “what you get”.
YOU CAN SIGNIFICANTLY BOOST YOUR BLOG AND SOCIAL MEDIA STATUS
Offering exciting and valuable coverage to your sponsors makes you the no-brainer blogger to work with. (Doubly so when sponsors are considering dozens of other bloggers)
YOU CAN INSTANTLY RAISE YOUR NICHE CELEBRITY & AUTHORITY
This can lead to valuable partnerships, paying clients, marketing connections and all sorts of exciting and unexpected opportunities that add new revenue streams to your blog and business.
YOU CAN GENERATE CONSISTENT, RELIABLE SPONSORSHIPS
Understanding your sponsor’s needs puts you in complete control of your travel. You’ll no longer have to rely on hustling for your sponsorships, giving more than you get, or receiving more no’s than yeses.
Instead, you’ll bring in predictable and sustainable sponsorships that give you the freedom to monetize your blog and social media channels and confidently capitalize on new opportunities for growth.
Even though the reasons to pursue sponsored travel are obvious, the path to doing it successfully is anything but
GET SPONSORS TO WORK WITH ME? AWESOME!
But where the heck do I start?
Maybe you’ve looked through your social media feeds and seen other bloggers bragging about the beautiful destinations they are enjoying on sponsorship.
You’ve made a list of places that you want to travel to, restaurants you want to try, gotten all excited about the safari that you added to your bucket list, and maybe even researched how to get sponsorships.
If you’re super determined, you might have even found out who to send a pitch letter to assuring yourself that you’d use it in the mystical, yet allusive, someday.
But, even with the best intentions, most bloggers end up abandoning their desire to travel on someone else’s dime allowing other bloggers to swoop in and grab those coveted sponsorships while they remain sidelined.
Here’s why most bloggers abandon their desires.
Without a super clear, step-by-step project plan, most bloggers get completely lost.
They fall victim to paralyzing blog and social media hang-ups (the experts make it sound so easy!) time sucking sticking points, or lack of clarity over exactly what they need to do next to get sponsorships.
Here’s why this is irreversibly crippling.
As an already busy blogger with new content to come up with, social media channels to keep fresh and interesting, and maybe even a day job to get to, you literally can’t afford to veer off course.
And the moment you get lost in the research of how to get sponsors, it’s almost impossible to recover.
Therefore, getting sponsorships is one of the few things in your blogging career that you NEED to get right the first time.
And luckily for you, there are actually VERY FEW people out there doing it right.
In all likelihood, your competitors have either failed in attaining sponsorships or been ineffective in sustaining their travels through sponsorship.
Even if you’re late to the party, there’s still a golden opportunity for you to jump in, clean up the mess, and convert your efforts into a life of traveling longer and farther.
That is…if you can avoid the same deadly blogging mistakes that your competitors are making.
The 3 Reasons Most Travel Bloggers Fail At Getting Sponsorships
Getting sponsorships isn’t particularly hard or complicated. But there are MANY moving pieces and potential failure points along the way.
How to build an organic following? How to find the right people to pitch to? How to pitch and get noticed?
These are just some of the MANY questions you’ll have to answer along the way.
Most bloggers approach their sponsorships as just another “thing to learn”. But the thing is you can’t treat your sponsorship acquisition as just another “strategy, “tactic” or “system”. It’s an immensely valuable (and fragile) project that, when done right, can earn you travel opportunities over the course of your blogging lifetime.
Time to respect it for what it is – a PROJECT – and approach it accordingly.
Shhh…I’m going to let on in on a
DIRTY LITTLE SECRET
Even though online marketing for sponsors is a MASSIVE and quickly growing industry – it’s not an evenly distributed one.
A few people will get a HUGE piece of the pie, while many others fizzle out.
And the main reason for this, as you’ve likely seen by now, is that while the barriers to entry are relatively LOW…
…the barriers towards EFFECTIVE EXECUTION are fairly high.
But as long as you can avoid the biggest blunders that sink most bloggers, the path is paved for you and your first sponsorship.
One that allows you to achieve bigger sponsorships, create more travel and offer you the opportunities to monetize your blog.
The key ingredient to all of this is getting those multiple sponsorships.
And with your permission, that’s what I’d LOVE to show you how to get.
Mastering Sponsored Travel
With Marie Hernandez
The Complete A-Z Project Implementation Plan for Confidently Receiving Your First and Multiple Sponsorships
I’ve taken everything I’ve learned from my 6 years of traveling on sponsorship (with over $100 THOUSAND + DOLLARS in sponsorships) and channeled it into a comprehensive, step-by-step implementation program that not only teaches you the high-level theory but the actual EXECUTION of how you can do the same.
MASTERING SPONSORED TRAVEL ISN’T SO MUCH A TRAINING PROGRAM AS IT IS AN IMPLEMENTATION PROGRAM.
Yes, you’ll learn the strategies behind everything you do, but more importantly, you’ll have a meticulous, step-by-step, project plan that leaves nothing out and takes nothing for granted as you implement it.
The end result: The valuable knowledge and confidence to pitch and receive almost every sponsorship you desire and even profit from for the rest of your blogging career.
TEACHES YOU HOW TO ATTRACT SPONSORS
The exact process to take to attract sponsors that sets you apart from the other bloggers in your niche
MASTERING SPONSORED TRAVEL
Is the first program of it’s kind that…
IS BUILT WITH FOCUSED, RAPID IMPLEMENTATION IN MIND
No filler. No unnecessary modules, and no extraneous or premature strategies that look sexy on the surface, but do nothing but overwhelm you and sabotage your progress.
FOCUSES ON THE “NITTY GRITTY”
Since Mastering Sponsored Travel is an implementation program, you WILL be getting your hands dirty with marketing. Not only do I make it dead simple, but I take nothing for granted, and really go step-by-step to make sure you build your brand and pitch to sponsors with confidence.
HERE’S HOW IT ALL BREAKS DOWN
MODULE 1 – Sponsored Travel 101
In this first module, I go into detail about exactly what sponsored travel is, the benefits of sponsored travel, who sponsored travel is for and the importance of mindset.
Here, you’ll get a deep understanding of the many companies that you can work with. You’ll also discover the many benefits of sponsorships and how they can go on to build your brand. In this module, you will get an in-depth look at who sponsored travel is for. (this is often surprising for many students.)
As with any endeavor, mindset is part of learning and achieving and I go into how that mindset can set you up for success.
>> Understanding and seeing yourself as a professional and respecting the role you and your sponsors play with each other.
>> Truly comprehending what sponsored travel is and why sponsors love bloggers.
>> Understanding exactly what a sponsor is and how they relate to your blogging career.
>> Learn how you can get a sponsorship from regardless of your niche.
>> Understanding how sponsorships mutually benefit your sponsor and your blog.
>> Implementing your blog, social media channels, and niche choices to attract sponsors.
>> Dive deep into the expectations of sponsors and how you can attract them with your social media channels and personality.
>> Implement my proven belief and mindset strategy that will keep you focused and excited while building your online presence.
Module 2 – Preparing For Your First Sponsorship
Now that you have a full understanding of what sponsorship is, who sponsors are, and what will be expected of you as a blogger representing a sponsor, it’s time to dive deep into getting the attention that sponsors seek.
In this module, you’ll learn the difference between Press Trips, FAM Trips, and personalized influencer sponsorships.
I’ll also discuss the importance of networking; where and how to network like a champ and how it can open doors for you to monetize your blog.
I’ll also provide you with several bonuses and templates that will shortcut you to local, regional, and international guest posting opportunities and widen your reach getting you noticed in the blogging world.
>> Implementing networking opportunities to grow your online presence and get you noticed.
>> Extending your reach by teaching you how to attend local conferences and events relevant to your niche.
>> Learn the difference between Press, FAM Trips and Personalized Influencer sponsorships and how to land them.
>> Understand when and how to pitch for additional coverage and guest posts and why they are important for you and your sponsor
>> Learning how and when to use my proven pitch letters and who to send them to.
Module 3 – The Perfect Pitch
This is one of the most important modules in the course. In this module, I give away my secrets for researching and pitching to sponsors, how to get guaranteed acceptance, and how to create and present a media kit.
As the first line of communication, knowing the who, what, where, when, and why is the difference between getting a yes and not being taken seriously.
You’ll learn the exact method I’ve used for 6 years to travel to more than 52 countries and gain 221 sponsorships worth more than $100 thousand dollars + in sponsored travel, meals, tours, hotel/resort stays, and products.
I’ve also provided you with the secret sauce – all my pitch letter templates that you can use as is or edit to fit your needs.
>> Research and understand your sponsor and their marketing needs BEFORE you pitch to set yourself apart from other bloggers.
>> Implement the techniques and elements of a perfect pitch letter and how to ensure a yes
>> Understanding and dealing with rejection and how to use it to get accepted the next time out.
>> Comprehending the importance of a media kit, creating your own that attracts sponsors, and what elements are important to include.
Module 4 – Landing Your First Sponsorship
You’ve done all the right things and have landed that first (or most desired) sponsorship – now what? I go step-by-step into what is (and what isn’t) expected of you on your sponsorship.
From designing your agreement to setting up meetings and site tours, to before, during and after marketing and everything in between, you’ll discover every aspect of how to handle and drive a successful trip that your sponsor will love.
I’ll go into why it’s important to schedule downtime and how to incorporate it into your media visit.
I’ve even made it stress-free by providing you with my professionally designed media visit agreement template and examples of what to post on your blog and social media channels.
>> Implement strategies and habits that will get you noticed by your sponsors even before you arrive on site.
>> Understanding why a media agreement is necessary and why you should always have one no matter how small the sponsorship is.
>> How to set up meetings and delivering on your promises before and during your visit.
>> How to handle emergencies and broken agreements
>> Understanding the importance of scheduling downtime for yourself
Module 5 – The Follow Up
Your job doesn’t end after you return from a sponsored trip. In fact, it’s often just begun.
In this final module, I take you through step-by-step how to write the perfect review. One that will have your sponsors singing your praises.
I talk about your voice, the importance of note-taking, which details to include, why photos are important and when and how to post to provide the most exposure for your sponsor.
I go into detail about following up with your sponsors by providing important analytics that will prove your reach for their ROI, and how to develop a relationship that will provide you with future connections and opportunities to monetize your blog.
We’ll discuss the various ways to find opportunities to monetize your blog and sponsorships and I provide you with my eBook, “16 Ways To Monetize Your Blog” as well as example reviews for inspiration.
The last lesson in this course is one of my favorites. I discuss the importance of remaining positive and believing in your dreams and desires.
>> Step-by-step instructions with examples of the perfect pitch letter and what your sponsors are looking for.
>> Understanding what your sponsor’s customers want and need and how to write a pitch that will attract them.
>> Implementing your sponsor’s demographics and how to use them on social media to gain maximum exposure for your review and social media posts.
>> My popular eBook detailing 16 Ways To Monetize Your Blog
>> I dive deep into following your dreams, keeping a positive mindset and staying the course to ensure success.
I recommend mastering Sponsored Travel no matter where you are in your blogging or writing stage. Marie Hernandez gets to the guts of The Who, What, When and Where of sponsored travel. She reminded me of the details I need to see to, and brought out professional ways to handle situations I had never considered. I have been blogging and writing for years but after this class I feel more prepared and motivated to pursue my goals in the future.Cindy Ladage
This course is a must for anyone thinking of starting a blog. I have been curious about blogging for some time and really didn’t know where to start and how to monetize my efforts. This course helped me find my niche, style, and think about my blog as a brand. With a blend of video presentations, useful exercises and valuable resources, this experience will help me take my blog from idea to launch.Hayley Moran
I’ve been blogging for almost 10 years now, and I learned in Marie’s course things that I never learned in my 10 years of blogging. Marie explains things thoroughly and simply, that even people who do not speak English as a first language could easily understand everything. I really enjoyed the Mastering Sponsored Travel course and recommend the course. Marie is such a kind person who’s willing to share her knowledge, always with a smile! Her passion for the subject is amazing and catching. I loved the lessons that contain valuable information and what was also so beneficial is the private groups where you can interact with fellow classmates and Marie herself that’s always ready to give a hand. Thank you very much, Marie!Michal Markowich
This course really opened doors for me! Not only was it packed full of useful information but having Marie as a teacher was a true gift! She radiates positivity and is incredibly supportive of her student’s growth! Learning how to apply for sponsored travel was something that boggled my mind for so long. Now, thanks to this course I have all the answers and more to start me on my way!Tegan Wylie
If you’re unsure of whether or not this is the course for you, just do it! Take the leap and let Marie guide you full steam ahead into the wonderful world of blogging, especially if you’re just starting out. I’ve learned a lot from the last few weeks of participating in the course, and have definitely seen not only my knowledge improve when it comes to best practices but also the courage to put myself and my blog out there. Thank you for the wonderful opportunity to learn with you Marie Hernandez it’s been a fun and insightful journey!Michaela Fulton
Let me say this up front…
Mastering Sponsored Travel is the most comprehensive, step-by-step implementation program for bloggers who are excited and COMMITTED about traveling longer and farther through sponsorships.
Our community is highly curated and filled with helpful, motivated, and super-supportive members who are working towards their sponsored travel goals. When you join, you will be part of this special group.
Now here’s the kicker.
By the end of these 30 days, you’ll have received my proven pitch letter as well as the first 4 modules.
Meaning, you’ll have had the opportunity to validate your sponsored travel efforts BEFORE making a final commitment.
If you don’t feel totally confident and motivated by your sponsored travel possibilities (and your ability to get them like a pro), simply reach out, show me you’ve put in the work, and I’ll refund your investment. Full Details Here>>
Here’s what you’re getting when you enroll today:
Mastering Sponsored Travel – $697 Value
Bonus #1 – Weekly live coaching/reviews $2997 Value
Bonus #2 – My Proven Pitch Letter Templates $597 Value
Bonus #3 – Instant Access to the Members Only “Mastering Sponsored Travel Facebook Group” $997 Value
When you add it all up, that’s a value of $5,288
But when you enroll today, you’ll get access to everything for just:
Take the ROI Challenge
Sure, in Mastering Sponsored Travel you’re gonna be introduced to the exact roadmap which will help you get your most desired sponsorships and stop losing sleep over the ‘how to’, and instead initiate you into a new paradigm.
One that’s…easier to execute…potentially profitable…and falls completely in line with your existing skills and talents as a blogger.
But unlike other programs, I don’t want you to wait 8 weeks before kinda, maybe, sorta seeing results. Enroll right now, watch a few short lessons, and make plans to send out a pitch within the next 2 weeks.
If you don’t feel like you’re well on your way to making back your investment at least 2X while feeling SO much more confident in your ability to get sponsorships, just let me at email@example.com know within 30 days, and I’ll fire back your investment so that you’ll only have to pull together the research, templates, time, and a few more hundred dollars to learn how to do it from someone else.
What our most successful students asked before joining Mastering Sponsored Travel
√ Don’t you have to be a social media influencer to be considered by a sponsor?
This is one of the biggest industry-wide myths out there. Sponsors are looking for specific things and huge numbers are NOT one of them. Quality engagement is one of the major elements sponsors seek and I give you the secrets behind getting an engaged following.
√ I don’t have a lot of time to invest in a long program, how much time will the program take me?
I have designed the course specifically with time management in mind. Each lesson is less than 20 minutes and each module is dripped once a week for 5 weeks. It will take you less time than watching your favorite TV program!
√ How fast can I expect to get my first sponsorship?
As with anything else, the effort you put into anything produces results. But I can tell you this, I have had students get their first sponsorships within the first 3 weeks of implementing the training and seeing a 3X ROI (return on investment). However, the average student experiences their first sponsorship within a few weeks of completing the 5-week course.
√ I see a lot of people selling courses about getting free travel. What makes your course different?
There ARE a lot of people out there selling courses about traveling for free. What makes Mastering Sponsored Travel different is that it never refers to what we do as bloggers as FREE. We are building relationships with travel sponsors by providing them a valuable marketing campaign IN EXCHANGE for them sponsoring us at their property or with their services. My course provides you with the industry secrets that will position you and your blog as a professional allowing you to negotiate sponsorships for years to come.
√ Will you be there to help me whenever I need it?
Not only will you have daily access to me in the Private Student Facebook Group, but you will also be invited to weekly Office Hours via Zoom where I will answer your questions and concerns live. I will be there to walk you through the training step-by-step.
√ Will I really get all my money back if I’m not satisfied?
Absolutely! If in the first 30 days you are not completely satisfied and well on your way of making back at least 2X your investment, simply contact me directly at firstname.lastname@example.org, show me you’ve put in the work, and I’ll refund your investment.
Mastering Sponsored Travel is PERFECT for you if…
1. You are a new blogger and want to make sure you absolutely NAIL IT right out of the gates by using only the most powerful, easy-to-follow, “what’s working now” strategies to get sponsorships.
2. You’ve been at blogging for months or even years, but you haven’t attracted the sponsors you were hoping for.
3. You have no problem investing an hour a week as long as you know that every bit of energy you invest is a strategic and meaningful step forward in getting the sponsorships you want.
4. You’re ALREADY investing time and energy doing things like research, engaging on social media, writing epic blog posts, and other things you keep hearing you “need” to be doing. Only problem is, without a clear strategy that ties them all together, you’ve experienced nothing but discouraging “why the heck do I even bother” results, followed by crippling overwhelm around what to do next.
5. You care about what’s working in 2019, 2020, 2021 and beyond: you get skeptical when others start dishing out advice about sponsorships that may have worked for them 3 years ago when the rules of the game were different and the world was less noisy. That’s why you appreciate that Mastering Sponsored Travel teaches you how to use the most current strategies that the experts use (hello Facebook Live, Instagram Stories, Pixels, Retargeting, LinkedIn, Public Relation Experts, etc.) without getting too ninja too fast, or making things inaccessible or confusing for folks doing it all for the first time.
6. You’re aware of all the profitable doors that will open up once you have an engaged and constantly growing blog and social media following. You know…profitable marketing partners, connections to other travel businesses and opportunities to monetize your blog.
7. You feel confident grabbing your access details knowing you have 30 days to test it out: It’s simple. Either you do the work and experience more progress in the next 30 days than you have in your ENTIRE blogging career, or you shoot me a message asking me to hit undo and this whole “let’s quickly get sponsorships” experiment.
IF YOU SAID YES TO AT LEAST FIVE OF THE ABOVE, I CAN’T WAIT TO MEET YOU INSIDE MASTERING SPONSORED TRAVEL
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